Meet Your Financial Coach

I'm Allison Sanka, AFC®. I am passionate about helping people achieve financial wellness - something I believe every person can do. With the right information and tools, money can be so much more than just paying bills and pondering retirement. This is your financial journey; it's time to enjoy it.

 
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Welcome! Let's Journey Together.

Trust me - my own financial journey had been filled with debt and stress. Successfully transforming my financial situation led to me helping my friends do the same. I unlocked a new passion: helping people improve their quality of life and decrease stress by teaching them how to take control of their money through financial counseling and money coaching.

While earning the AFC® Accredited Financial Counselor® certification, I started Journey Financial Wellness and worked as a Financial Wellbeing Coach for Operation HOPE, the largest financial empowerment nonprofit in the US. Prior, I spent 20+ years in marketing working at small and large companies, including Disney, ESPN, MTV, Yahoo, and Grey Advertising. I have started and run successful companies of my own, and earned my degree from The University of Pennsylvania.

Now, I develop both individual financial coaching and corporate financial wellness programs that empower and engage people in an authentic and approachable way. Everyone deserves financial wellness - they just often don't know how to get there. Let's change that together.

Fiduciary Financial Coach, AFC® Accredited Financial Counselor®, Financial Literacy Educator & Speaker

My Approach

I believe managing your money should be straight-forward and simple. My approach is to alleviate the confusion around finances by providing clear and actionable tools and solutions that will empower you to be confident with money and achieve your life's dreams.

Approachable. Actionable. Inclusive.

Everyone has a different level of understanding of finances, and that's okay. Regardless of how much you know, you absolutely deserve financial wellness. Each session and seminar is a safe and confidential environment, free of judgement and shame. There are no bad questions when it comes to your finances. Ask away! We'll work together to help you feel liberated to make confident choices you feel good about.

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My Values

Education is the key to success.

Learn how to align your personal and financial goals and grow in every aspect of your life.

Honesty will propel you forward.

Sometimes, financial truths feel hard to face. By being honest with ourselves, we can find simple solutions that work and liberate you from the weight you may feel when thinking about money.

Your unique financial journey deserves respect.

Remove the shame, guilt, and "shoulds" around money management and focus on what will work for you.

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