Navigating financial services can feel overwhelming, but understanding the differences between financial coaching, financial advising, and financial planning can help you make informed decisions. Let’s break down these roles, their benefits, and how to choose the right one for your needs.

Financial Coaching: Building Strong Foundations

What It Is:
Financial coaching focuses on helping individuals develop healthy money habits, improve financial literacy, and achieve short-term financial goals.

Who It’s For:
This service is ideal for people who want to improve their day-to-day personal finances, to:

• Create a budget that works.

• Pay off debt.

• Understand where their money goes every month.

• Get caught up on bills.

• Improve their spending and saving habits.

• Build foundational financial skills.

• Navigate life changes, such as job loss or unexpected expenses.

• Communicate better with their partner about finances and/or get on the same page financially.

• Save for specific goals, like an emergency fund or a home purchase.

How It Helps:
A financial coach, particularly an AFC® (Accredited Financial Counselor®), acts as your guide by:

• Offering practical, personalized strategies to achieve financial stability.

• Creating debt reduction plans, from credit repair to tackling high-interest loans.

• Providing tools and accountability to build sustainable habits and improve money confidence.

Credentials to Look For:

• Certifications like AFC® (Accredited Financial Counselor®).

Hot Tip: AFCs® stand out for their expertise in empowering clients with the skills and knowledge needed to take control of their financial lives.

Financial Advising: Growing Wealth

What It Is:
Financial advisors help clients manage investments and build wealth through strategic decision-making.

Who It’s For:
Perfect for individuals ready to:

• Invest in stocks, bonds, or mutual funds.

• Maximize returns on retirement accounts.

• Protect and grow their assets.

How It Helps:
An advisor provides expert recommendations, regularly reviews your portfolio, and helps you stay aligned with your financial goals.

Credentials to Look For:

• Licenses like the Series 65.

• CFP® (Certified Financial Planner®) designation.

Hot Tip: Look for a fiduciary financial advisor, who is legally obligated to act in your best financial interests—not theirs. Flat-fee or hourly advisors provide advice that is not biased by sales or commissions.

Financial Planning: Long-Term Strategy

What It Is:
Financial planning creates a comprehensive roadmap that aligns all aspects of your financial life, from retirement to estate planning.

Who It’s For:
Best suited for those who want:

• A holistic plan for the future.

• To integrate taxes, investments, and risk management.

• Long-term stability and legacy planning.

How It Helps:
A financial planner considers every aspect of your financial picture, ensuring all elements work together seamlessly.

Credentials to Look For:

• CFP® (Certified Financial Planner®).

• CPA (Certified Public Accountant) with a financial planning focus.

Hot Tip: For complex financial needs, look for a flat-fee or hourly CFP® or CPA with financial planning expertise. Their training ensures they can integrate multiple aspects of your financial life.

Visual: Who Should I Work With?

By understanding these distinctions and keeping these tips in mind, you can confidently choose the service that aligns with your needs and goals. If you would like to meet with an Accredited Financial Counselor® for a consultation, please feel free to schedule one here.